Quality assurance remains the lifeblood of the
beef industry. Atron works very closely with industry bodies, and the
supply chain, to ensure quality assurance at the highest level. Atron
places absolute priority on best practice values of product integrity,
product safety, and consistency.
David Larkin's personal commitment to quality: As an ardent
representative on local, state and national industry meat advisory
boards, David is deeply involved in setting industry standards for beef
The MSA Quality Grading System
Key Atron brands, including Condabri, Premi-Yum and Spring Grove comply
with the stringent Meat Standards Australia [MSA] quality requirements
developed by Meat and Livestock Australia [MLA] to guarantee beef
The MSA grading system is the
world’s only consumer-based independent eating quality system. This
global tenderness program guarantees beef tenderness, juiciness and
The MSA achieves this by
taking into consideration a number of key factors from the farm to plate
known to influence beef quality, and by setting stringent requirements
for these factors. Each carcase is graded by an MSA accredited grader
with an eating quality grade assigned for each individual cut.
The MSA logo is a visual endorsement of quality for graded cuts of beef – indicating that the product has met the exacting quality standards developed by comprehensive consumer research for tenderness, juiciness, and flavour.
program is extremely sophisticated and detailed. It allows a cut of meat
to be traced from your plate back to the paddock where the animal was
Stringent Australian Industry Standards
All Atron processes
are underpinned by stringent Australian industry standards and Atron’s
uncompromising quality control and assurance procedures. Atron draws on
key Australian and global industry authorities, market information
sources, trade visits and market intelligence to ensure product
The Atron Quality Assurance
In addition, the Atron
Quality Assurance (QA) Department continuously monitors and audits
activities at all processing premises to ensure compliance with company
and government programs. Atron’s extensive sampling and testing program
enforces strict standards to ensure the processing areas have produced
food that is safe for consumption. This includes daily testing on beef
carcases and carton product, prior to shipping to our customers.
Food Quality, Safety and Integrity Vital to all points along the red meat supply chain, healthy
livestock is the basis for Australia's broad market access and high
productivity. As an island continent, Australia has a natural barrier to
animal and crop diseases, backed by strict quarantine regulations. A
comprehensive system is in place to ensure that the safety and quality
of Australian red meat is paramount.
Meat and Livestock Australia (MLA) invests heavily in food safety by
assisting the Australian red meat industry to manage food safety and
quality. MLA is the leading provider of research and development
solutions that assist Australia's red meat industry maintain its
excellent reputation for product safety both in Australia and overseas.
Livestock Handling and Product Traceability
Through all stages of livestock handling, the health and welfare of the
animals processed is a priority for Atron. Good husbandry and strict
quarantine measures are in place to ensure the humane treatment of
animals and the maintenance of disease-free stock.
The red meat industry's commitment to food safety
continues beyond the farm gate, with a unique set of industry quality
assurance programs covering livestock transport, feedlots and sale
yards. These include the National Feedlot Accreditation Scheme (NFAS)
and the National Livestock Identification System (NLIS). NFAS is an
initiative designed to ensure product quality and integrity in beef
feedlots. It covers a wide range of environmental, animal welfare,
veterinary practices, and feed ingredients and residues standards. The
NLIS is a traceability system that documents the movement of cattle,
sheep and goats and provides assurance of product integrity, safety and
Safe and Hygienic Product SAFEMEAT is the food safety partnership between the
red meat industry and the Australian Government. The primary function of
SAFEMEAT is overseeing and promoting sound management systems in the
red meat industry to ensure the delivery of safe and hygienic products.
The Microbiological Food Safety Research and
Development Program is a key program within SAFEMEAT that provides a
sound scientific basis for food safety and microbiological risk
The Australian red meat industry strives for quality and consistency in
its product. AUS-MEAT sets the standards for industry to follow. The MLA
developed a grading system, Meat Standards Australia (MSA), to ensure
excellent eating quality at the consumer level locally within Australia.
MSA considers a range of production and processing factors, including
age, breed, nutrition, handling, transport and processing treatments, as
well as conventional carcase parameters such as marbling, meat colour,
fat distribution and pH.
Eating Quality Assured (EQA) is MLA's international eating quality
program. The EQA trade mark is underpinned by MSA Standards, and EQA
certification will be used to underpin individual Australian beef
Stringent Quality and Grading Standards
AUS-MEAT is the national organisation responsible for quality standards
and accurate descriptions of red meat. AUS-MEAT develops, maintains and
reviews accreditation standards on behalf of the Australian red meat
industry. These are designed to protect the industry's reputation and
integrity in relation to sales, distribution and exports.
Meat Standards Australia (MSA) is a grading system for beef that labels
the product with a guaranteed grade and best cooking method to maintain
consistency in eating quality. When MSA beef is cooked as described, the
eating quality is guaranteed at the indicated grade.
A wide range of cattle management practices, processing systems, cuts,
ageing periods and cooking methods have been researched to determine the
impact each has on eating quality.
Compliance, Inspection and Testing
At the processing level, Australia's excellent food safety and quality
record is a result of Australian Government regulation and industry
quality assurance based on food science. This is achieved through
regulation and residue testing by the Australian Quarantine and
Inspection Service (AQIS), who oversee the meat hygiene, safety
regulations and certification at all plants.
Food Safety and HACCP
Food Safety is a top priority, and our comprehensive Quality Assurance
program is in force throughout the entire process - from receiving
livestock to processing and distribution.
Hazard Analysis Critical Control Points (HACCP) is a process used for
the identification, evaluation and control of food safety hazards. The
Atron HACCP program is underpinned by a series of comprehensive
sanitation standard operating procedures, in combination with good
hygienic practices and education of food handlers. This is pivotal to
ensure that the highest standards of food safety are maintained.
In addition, Australian export-registered meat processing plants
must have an approved Halaal program operating for production of Halaal