Atron’s quality range of chilled, frozen and fresh beef and offal products is uniquely positioned and targeted under powerful brands, for the Australian market, and for export. In many channels and export markets, there is a powerful differential advantage to be gained by marketing exclusive brands. Atron provides this exclusivity to their customers.
. This is the result of generations of committed cattle producers who raise the finest quality breeds. From these breeds processors are able to source quality beef.
Atron Enterprises Spring Grove pasture-fed branded Beef has won a silver medal at the world-class 2012 Royal Queensland Food and Wine Show in June. To add to the awards collection, both Spring Grove MSA pasture-fed Beef, and Condabri MSA grain-fed Beef won bronze awards at the prestigious 2012 Royal Melbourne Fine Food Awards in July.
This is testament to our ‘no compromise’, ‘best of breed’ strategy we adopt in the entire supply chain, from farmer to final consumer.
in the beef industry over many years translates into expertise at selecting the finest farming regions and breeds – through to the preparation and optimal ageing requirements for the beef. As a result, the eating quality – tenderness, juiciness and taste of the beef – is maximised across a wide range of top quality pasture and grain-fed beef brands.
: As an ardent representative on local, state and national industry meat advisory boards, David is deeply involved in setting industry standards for beef in Australia.
‘is paramount to Atron, who strive constantly to provide the appropriate quality product, closely matching market requirements, and grading meat product to the specific market’s cost, culinary and cultural requirements.
are guaranteed via Atron’s vertical integration and deep involvement in the entire supply chain.
– Atron’s processes are underpinned by stringent Australian industry standards and Atron’s uncompromising quality control and assurance procedures. Atron draws on key Australian and global industry authorities, market information sources, trade visits and market intelligence to ensure product integrity, safety and consistency.