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The Australian Market
Atron supplies quality beef to leading wholesale customers who in turn supply multiple channels within the Australian market. Atron’s in-depth local experience and vertically integrated supply chain translates into great product, great service, great prices – and on time delivery!
Atron’s extensive experience in this industry means products and services are developed to best suit individual customer’s market requirements. Atron strives to comprehensively understand customers’ markets, needs and opportunities. This enables the team to respond proactively and speedily to market opportunities, developments and requirements.
In addition to this, Atron provides powerful brands backed by strong promotional support to wholesale customers to drive sales in their channels, be they butcheries, pubs and clubs or small retailers.

Quality Guaranteed
Atron customers have the option to request beef that has been graded according to the Meat and Livestock Australia's (MLA) MSA quality grading system. MSA grading guarantees consumers that a piece of beef will eat to the quality shown on an MSA label when cooked by the method shown. This highly effective yet simple descriptive system provides opportunities to differentiate product in the market and can form a basis for retail pricing. It is consumer-focused and generates product confidence.
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