Premi-yum cattle graze on the lush grasslands of Eastern Australia. These grasslands are located close to the feedlot to avoid the stress caused by transporting the animals long distances. The lush climate, relaxed environment and a carefully selected mixture of grains – which supplement the animals’ diet – ensure that Premi-yum Beef is of the highest quality. The end result of this process is a heavier carcase, a lighter fat colour and marbling throughout. These characteristics create juicier, more tender beef.
Wholesalers, foodservice industries and retailers alike prize the consistent high quality of the Premi-yum range. This beef is MSA certified, guaranteeing a superb eating experience.
Premi-yum Black is the premium range, with animals selected from the top boning group. Premi-yum White provides a more cost-effective – yet superb quality – product.
. This is the result of generations of committed cattle producers who raise the finest quality breeds. From these breeds processors are able to source quality beef.
in the beef industry over many years translates into expertise at selecting the finest farming regions and breeds – through to the preparation and optimal ageing requirements for the beef. As a result, the eating quality – tenderness, juiciness and taste – of the beef is maximised, across a wide range of top quality pasture and grain-fed beef brands.
‘is paramount to us; we strive constantly to provide the appropriate quality product, closely matching market requirements, grading meat product to the specific market’s cost, culinary and cultural requirements.
are guaranteed via our vertical integration and deep involvement in the entire supply chain.
. Our processes are underpinned by stringent Australian industry standards and our uncompromising quality control and assurance procedures. We draw on key Australian and global industry authorities, market information sources, trade visits and market intelligence to ensure product integrity, safety and consistency.
As an ardent representative on local, state and national industry meat advisory boards, David is deeply involved in setting industry standards for beef in Australia.