Lonsdale beef is derived from both pasture and grain-fed cattle, raised on Australia’s lush east coast farms. The combination of nutrient-rich pastures, the relaxed environment, and the carefully selected mixture of grains, ensures that Lonsdale beef is of the highest quality.
Lonsdale beef is produced in AUS-MEAT-accredited plants, E.coli tested, and consistent in quality. Atron’s commitment to product integrity is the secret to our consistently excellent quality, and explains the high levels of customer satisfaction with our beef.
. This is the result of generations of committed cattle producers who raise the finest quality breeds. From these breeds processors are able to source quality beef.
in the beef industry over many years translates into expertise at selecting the finest farming regions and breeds – through to the preparation and optimal ageing requirements for the beef. As a result, the eating quality – tenderness, juiciness and taste – of the beef is maximised, across a wide range of top quality pasture and grain-fed beef brands.
‘is paramount to us; we strive constantly to provide the appropriate quality product, closely matching market requirements, grading meat product to the specific market’s cost, culinary and cultural requirements.
are guaranteed via our vertical integration and deep involvement in the entire supply chain.
. Our processes are underpinned by stringent Australian industry standards and our uncompromising quality control and assurance procedures. We draw on key Australian and global industry authorities, market information sources, trade visits and market intelligence to ensure product integrity, safety and consistency.
As an ardent representative on local, state and national industry meat advisory boards, David is deeply involved in setting industry standards for beef in Australia.